TV

Client

ALDI

Campaign

Cupones

Elements

TV & Radio

Digital Display & Paid Social

Case Study

With the goal of reaching the vast Hispanic market across Southern California, ALDI launched its first ever Spanish-language advertising campaign. The first television ad to run is “Cupones,” and it tells the story of a mom who finally got rid of her addiction to coupons thanks to ALDI, their everyday low prices and great quality.

The campaign ran in four of the largest DMAs across the state and included television, radio, in-store promotions, targeted shopper marketing and community engagement.